Joint Online Platform all about Baby

On consumers quickly find products and services

Creative solutions help retailers to stay in contact with their customers. Now an initiative of the trade association BDKH (Association of the German Nursery Products Industry), B2C fair organizer BABYWELT and the Austrian media company FOKUS KIND Medien makes it even easier for customers to detect a wide product range for babies and children – despite temporarily closed shop doors in real life. A new online platform called helps young families via postal code and different search criteria to quickly find what they need: the new pram, an online pregnancy class or a video chat with an expert to consult on the individual suitable safety car seat.

The initiative’s goal is to consolidate both, the ‚baby business‘ and the commercial landscape, so that in times after the corona virus crisis consumers are still able to choose amongst a broad variety of different products and services regarding pregnancy, kids and young families. Especially now with difficult conditions for shop owners solidarity and deliberate purchase decisions for regional and small entrepreuneurs are more important than ever.

Certainly on many of us will not only find what we need, but come across beautiful shops and attractive offers we hadn’t known before. Online-browsing and getting into contact via Whatsapp, video call, Facebook, e-mail or simply a telephone call is very welcome!

The Who is Who on
nursery products, apparel & toys retailers
service providers & advisers for young families
nursery products manufacturers with an online shop or retail store

Be part of!

To enter your contact data, pictures, website and Social Media links plus a short description of your offer please  fill in this form.

Do help to promote the platform with our logos (linked to, with our video (in German: and the Hashtag #meinbabyshop

The media package is available via download here. 


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