Supporting the regional specialist retailers who operate physical shops is important to the Association – all the more so during the pandemic, with businesses required to shut down sometimes for weeks at a time. During the first coronavirus lockdown it was important to create a strong online presence for retailers quickly, because young families need to know where they can find their retailers, producers and service providers at any time. Even when the doors are closed, they need to be able to buy essential nursery products – after all, pregnancy and childbirth are not the sort of events that you can just postpone.
The BDKH responded to this by working closely with FOKUS KIND Medien and Babini to produce BabyShops.de, the first platform of its kind in Germany for the nursery sector. Within a very short time, more than 200 German companies were on display in the Baby & Family area of the new online directory. Retailers of baby and infant products, baby toys and clothing, businesses offering services to young families and manufacturers with an online shop or a bricks-and-mortar outlet can all be found there. Using different filters such as postcode, city, distance and company name, consumers can quickly find clear information on suitable suppliers. The suppliers introduce themselves by means of a short description of the business and what it offers, with images, videos, social media accounts and contact details. It costs nothing to have an entry on BabyShops.de.
Got To BabyShops.de